Elevate Your Web Marketing With Excellent Copywriting
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Why Don't they Buy? You Need a Sales Letter!
It is essential to understand that having excellent products and services alone does not guarantee success. This is because:
- People do not like being sold
- Individuals tend to purchase things based on their emotions and feelings
As a result, a well-written sales letter that appeals to the buyers' emotions is persuasive.
What is a sales letter?
It's Mission
A sales letter's primary goal is to get a direct response from your reader; you want them to take action immediately after reading your letter. A well-written sales letter is formulaic, persuasive, error-free, typically 5-24 pages long and it's the final puzzle that persuades your reader to take action. They're fairly long because they show the reader how your product or service will help them solve their problem, improve their life, get them paid, and so on.