Website EXCELLENCE looks a lot like this!

Today, competition is fierce. There are over three billion pages on the indexed web. More than 347 billion emails are sent and received each day worldwide. And Google processes over 99,000 searches every second. So, you might wonder, 

"How do I compete" with all this traffic? 

You compete by doing two things very well. First, you must persuade readers to contact you. Second, You must capture their contact information. 

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Thank you for adding significant improvements to my website.

            - Jim W, Director of Operations

                Blaine Restorations

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Here is a short list of ways to improve your messaging:

• Write Action-Oriented Messages
• Write your message with clear, measurable objectives in mind
• Target your Communication
• Use psychological triggers 
• Tell readers what you want them to do
• Ensure message consistency across different touchpoints

Last but not least,

• Try brand storytelling 

I promise to follow up with a compelling proposal.

Between 1997 and 2000, I was Pete's Licensing Agent. I owned exclusive licensing rights to Pete Rademacher's Radecycle. Today, Pete's Radecycle is in the Public Domain. However, you still need a specific license to use it. If you want to use this image, don't hesitate to contact me, and I'll wheel you in the right direction.

Today, I partner with clients to transform their licensing messages across a wide range of advertising channels, including social media, search engines, landing pages, blog posts, emails, SMS text messaging, and autoresponders. This strategic approach has consistently delivered significant improvements in client engagement and conversion rates.

I have two questions. First, how do you communicate with your customers? Second, how effective is your messaging?

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"To my friend Mike...All the best to a great promoter."          

-- Pete Rademacher, Radecycle 

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mike@investorenergyllc.com

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Whether you rely on organic search (SEO) or paid search (PPC), your success depends on your keyword selection and how you integrate keywords into your content. 

• I first determine what keywords your competitors are using successfully.
• Next, I examine their advertisements and how persuasive and effective they were at getting prospects to click on, open, read, watch, and subscribe.
• I present my findings in a report that focuses on 18 Keyword KPIs. 
• I will develop a new keyword strategy for you, integrating into your new keyword strategy these new and improved keywords that worked for your competitors.

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"Mike provides thorough and effective keyword research and keyword strategy."

-- J.C. Kline, D.D.S., Inc.

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Improving your keyword strategy is as close as you can get to a 100% guarantee that your marketing will indeed work; since it worked for your competitor, it should work for you.